Devil May Cry 5: Something Greater

You know Mike Diva even if you don’t know you do. He’s the YouTube filmmaker who broke big last year with the Halo Top “Eat the Ice Cream” spot that creeped us all out (am I completely obsessed with that video? Maybe a little.)

But it’s the rest of Diva’s work that made some enterprising genius at Capcom bring him in to make a TV spot for the latest in their Devil May Cry series.

For you non-nerds out there, DMC is a game about a too-cool-for-school demon hunter who… basically kicks the crap out of monsters and looks awesome doing it. The game literally gives you a grade for how cool you looked while you played.

So huge shoutout to whoever it was that took an outlandish, neon-colored, over the top brand like DMC5 and paired it up with… basically the YouTuber who is that brand come to life.

Further Reading:

Super Kind! - A series of PSAs for for the LA Metro with a production value much higher than they need to have.

Show Me The Money - Maybe my favorite of his videos. Unforgivably catchy. Vaguely inexplicable. And a major jam to boot.