Jonny Grubb – Creative Strategist

Grill Outside the Lines

Grill Outside the Lines

My Role:

Senior Copywriter

Objective:

Traditionally, Cargill Turkey focuses on grocery-buyer moms. This summer, they wanted to target a totally new target: Grilling Enthusiasts.

Turkey Grilling Contest

Working with grilling influencers The Grill Dads, we inspired our Grilling Enthusiasts to stretch their skills with Turkey, and the most impressive recipe would win a HUGE grilling prize.

The Grill Dads introduce themselves, and the Grill Outside the Lines contest

Introduction to the Grilling Campaign

Example social post, using the attitude of the audience in a way this brand is usually not allowed to

Art Direction by Kyle Loaney and Amber Mahlberg
Contest-related content directed by The Grill Dads